Advantages and disadvantages of Shanghai office furniture

June 29, 2010
current office furniture from wood materials can be divided into just the system, metal, software, etc.; classification from the use of office applications, open-style staff offices, conference rooms, reading room, library resource center, training classrooms, laboratories, staff quarters; from the use of function points are the office desk (chair), conference tables (chairs), sofa, coffee table, file cabinet, bookcase, wardrobe, etc. These collectively called office furniture.
marketing strategy continued to show extensive
on office furniture consumption point of view, mainly concentrated in two populations: one business purchases and government procurement. The former, such as Herman Miller, Haworth, HNI such top brand office furniture, sold mainly to European and American multinational enterprises in China.
2007 September, late of Haworth before it entered China in the first 10 years, it came to Guangzhou Tianhe set up the first exhibition, the reason is to see “more and more many Fortune 500 companies set up in this business. ”
For the latter, Zhu Changling, vice chairman of China Furniture Association, believes that although the share of government procurement is not big enough in some areas has not been standardized. “But as China ” Bidding “and” Government Procurement Law, “The implementation of office furniture have become an important branch of the furniture industry, and has a broad market.” According to expert forecasts, the current domestic market demand for office furniture about overall market share of furniture 1 / 3, about 100 billion yuan, gold is still in a good period.
“At present, the local office furniture brands the most prominent problem is the lack of scientific marketing strategy.” This is the consensus of the industry. Compared with the international big-name, in marketing, marketing, channel management, logistics and distribution, service, vendor relations, marketing lack of long-term, stable strategic and scientific guidance.
staff chair office chair office chair office desk filing cabinet office furniture desk office furniture, office network
screen high fashion off screen Shanghai Shanghai office furniture office furniture
without a public office furniture
On the whole, China furniture industry is showing mixed (many brands), chaotic (disorderly market competition), bulk (obvious regional characteristics ) and other features, there are only a handful of powerful brands, companies can go public is rare at. Taiwan has a “Aurora furniture,” Hong Kong has a “CR Logic”, but no one in the mainland market office furniture. On the contrary, like Steelcase, HNI such enterprises, has entered the global integration of the acquisition of the former Ultra, which is acquired when the United States.
“changes in the office furniture is still carried on the game.” As technology changes, faced a similar quality, low-cost competitors, accounted for the high-end office furniture design and Haworth credentials manufacturing technology advantage, core competencies have been intended to consult on the office furniture business. Due to high labor costs, both the Australian Furniture fortune to trade from production-management model, 100% dependent on imports, nearly ten thousand square meters of factory warehouse to do, only a small number of workers in shipping goods.
Although the Chinese furniture exports reached the current $ 20 billion, but most are taking the low road, many furniture manufacturers is just a cheap manufacturing base for foreign brands, in addition to cost advantage, almost nothing worth mentioning. Some people commented, “office furniture like a gold-rich mountains, to see who eyes accurate, faster pace.”
Design capacity generally low
“Product Design office furniture manufacturer is the core of competition. “Haworth Guangzhou Yuan Biao, head of us, including all types of electrical wiring hidden, the user-friendly feature set, the overall layout of the furniture and color, style, impact on corporate image, office furniture, consumer choice is an important indicator. “File rack, Storage Rack can slide freely up and down above the screen, adjust the seat according to the state sitting forward, and backward vertical angle and intensity, it is precisely these details neglected by the local brand of office furniture.” < br />
an argument circulating in the industry, known as “furniture province” Guangdong, nearly 10,000 furniture companies, and have the technical education of the designer is actually less than 1,000 people. In other words, every 10 furniture companies only one designer. Office furniture and some foreign big business, not only in China under the 20 designers.
“do not attach importance to the design, once the market competition, can only rely on copying, which is the common drawbacks of the domestic furniture industry.” Guangdong Furniture Association, the Deputy Secretary-General Zhang Chengzhi view, this short-sighted but also caused many office furniture companies do not reason. Some of the strength of domestic brands is clearly aware of this feature in trying to build in their strengths.
Shanghai Yali Xuan Shanghai office furniture, office furniture manufacturers, factories more than ten years, adhere to innovation, development, quality policy, Shanghai and the surrounding areas of office furniture and office systems set up investment in human OA material, well-known brand within the industry in Shanghai.
starting: Shanghai Yali Xuan Office Furniture